Small Business Owners Around the Zodiac - Aquarius
- Kim Tennant
- 4 days ago
- 2 min read

Introducing the first of our Aquarians, in the Small Business Owners Around the Zodiac series, Jo Duran.
Jo Duran has a gift for connecting communities and bringing spiritual resources to those in remote areas. Jo travels around NSW, setting up pop-up shops in spiritual fairs, shopping centres and markets. She sells books, card decks, aromas and treasures for the soul. She is also a tarot reader.
Jo has the Sun in Aquarius, which brings a love of freedom and anything unique. Aquarius has the ability to bring people together and Jo also has a talent for this. Her Sun is in the fifth house of fun. While it can't be denied that setting up and packing up stock can be hard work, the travel that Jo does and the people that she meets makes for a pleasurable time.
Jo also has a stellium of planets in the fifth house (Sun, Moon and Mercury). This house is also about being able to express who we truly are. With the products Jo sells and the wisdom she departs, Jo can be instrumental in helping others discover their true selves.
Jo has a lot of air in her chart, so she connects easily on the mental realm (through speaking with others and selling products such as books and oracle decks that are tools for learning).
Jo has the sign of Libra on her Ascendant, so we see her as very diplomatic (even though all that Aquarian energy tells us otherwise) and a lover of beauty. In fact, Jo does sell beautiful things including jewellery and perfumes.
The spiritual side of Jo is not obvious in her chart, until we dig deeper. We see that she has a strong emphasis on the fire and water houses. The fire houses make up the Self-Development triad and this shows us that Jo pursues her own personal development. The water houses make up the Transition Triad and this indicates that Jo is interested in understanding life's deepest issues. It is here that we see the spiritual connection. In fact, the products that Jo sells encourage personal development and depth of exploration. Her tarot readings also assist others with guidance.
The career sector of Jo's chart indicates that the Moon plays a strong part in her vocation. This can be seen through her work with women and the sharing of life's mysteries. Jo has the South Node in her tenth house, suggesting that she has done this kind of work before in a prior life. The square from Chiron indicates that she has the ability to assist others on their healing journey.
Jo can be found on the following platforms if you would like to check out her work -
Instagram.com/Avalonbynature (for business)
Instagram.com/JoAvalon (for readings)
If you enjoyed this post and would like a more detailed career reading, use the link below to book.







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